Driving Sales Executive Summit Las Vegas

The 2009 Driving Sales Executive Summit is underway and the first 4 hours have been amazing. The format is very engaging and the quality of presentations has been outstanding. Dealers who missed this opportunity to attend really missed a great opportunity to grow their business.

If you would like to follow the Twitter feed from the event you can follow #DSES on Twitter or keep up the home page of www.drivingsales.com.

Automotive Content SEO

I wrote an article on Automotive Content SEO on HubPages.com which is a great free tool for creating off-site SEO links and content publishing. If you have not tested HubPages.com as part of your SEO strategy, I would recommend a test.

When writing on HubPages it is important to abide by their guidelines; its not a place to create a hard sales pitch. The website is designed for people to share their knowledge and advice on a particular topic. My account has just started but my article on Automotive SEO that I published a few months ago ranks very well.

One of the advantage our clients experience when of using the Pasch Consulting Group as their SEO consultant is we continually test new ways to promote their business on the Internet. We never stop writing, testing and measuring new ways to create new listings in keyword SERP's.


Leveraging Multi-Media For SEO

As part of our SEO strategy, we show clients how we can leverage their images, videos, PDF's, and even their business location to increase organic traffic to their website. Business owners need to be adding new content to the four asset classes shown above as well as a few new classes that are unique to Google at this time.

If you are looking to increase traffic to your website without using Pay-Per-Click strategies, give us a call at 732-450-8200. PPC campaign are part of effective marketing campaigns but if you do not have a strong Content SEO strategy in place, you are missing a great marketing opportunity.

Brian Pasch, CEO

Pasch Consulting Group

Automotive Internet Sales Manager Seminars

The Digital Dealer Conference being held from November 1-3rd will cover the latest strategies needed for Internet Sales Managers to compete and succeed. Included in a full roster of expert speakers are Matt Clark and Tim Jennings, experts in the field of advanced Automotive Internet marketing strategies for managers.

Brian Pasch, CEO of the Pasch Consulting Group, will also be a speaker at this year's Conference and will provide tactical advice for Internet Sales Managers (ISM) on how to use quality content to draw in more local customers and first party leads. Brian's blog is a popular destination for ISM's to learn about Automotive SEO.

The position of Internet Sales Manager (ISM) is now a strategic role for a majority of car dealers as the convert their off-line marketing tactics into a full-fledged online marketing campaign. Clark and Jennings will both discuss where and when to advertise on the Internet and how to make the Internet marketing department the most powerful weapon in a dealer’s repertoire of sales tools.

Matt Clark is a senior e-Business consultant for the Reynolds Consulting Group, and has over 20 years automotive retail experience. An early advocate of using the Internet to drive sales, increase revenue and maintain positive customer relationships, he also has expertise in using the Internet to generate new business. Clark has launched numerous successful Internet departments and has hands-on consulting experience in over 550 dealerships in the past six years.

Matt most recently functioned as a liaison for a major OEM in an expansive west coast market, raising Internet close rates, accelerating lead response time, and creating revenue for both dealers and the manufacturers.

Clark’s seminar will show attendees how to craft e-mail templates that get responses, use free technology to gain market share, sell more cares in less time over the Internet and more.

Tim Jennings

Tim Jennings has 18 years of automotive selling experience. Jennings welcomed the task of running an Internet based marketing department in 1999 and built it into one of the best returns on the dollar departments at his dealership. He spoke at the 2007, 2008 and 2009 Digital Dealer Spring Conferences.

Jennings will showcase free and easy to use Internet technology that Internet sales managers can use to boost their relationships with shoppers and increase the likelihood of sales in a competitive environment.

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1st-3rd.
Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com/ for more information.

Digital Dealer Conference

The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues. Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.

For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com/

Michael Roscoe
Conference Chairman
7th Digital Dealer Conference & Exposition
mroscoe@Dealer-Communications.com
615-370-1515

Teddy Nissan Car Sale

Teddy Nissan, a new Nissan dealer located in the Bronx, has created a special Private Sale for New York Nissan car shoppers.

Their promotional advertisement posted on their Facebook page indicates that you can purchase a 2009 Nissan Altima for $179/month with $2,009 down. You can also get a 2009 Nissan Rogue for $189/month for $2,009 down.

Contact the sales team at Teddy Nissan for all the program details; ask for Stan Sher Internet Director.

The Teddy Nissan grand opening celebration will be in early October. Here is a message from the Teddy Nissan private sale event mailer created by Level 5 Advertising. (See Advertisement):

Teddy Nissan is your All-New Nissan Headquarters. We are conveniently located at 3660 Boston Road in the Bronx and will take care of all your Nissan needs.

Before we announce our “Grand Opening” to the general public, we are hosting a “Private Sale” for all Nissan owners within our district. During this exclusive Private Sale at Teddy Nissan, we are offering current Nissan owners up to $8000** in automatic discounts, 0% APR financing†, as well as, 120% of Kelley Blue Book fair market value for your trade-in††.

If you are not currently in the market for a new Nissan, Teddy Nissan is offering 20% Off Any Major Service and a $9.95 Oil and Filter Changes to all new Teddy Nissan service customers.

Please call us and ask to speak with me, the VIP Manager, and I will assist you with scheduling your Sales or Service needs. You may also email me directly at jsmith@teddynissan.com

I look forward to hearing from you.

Regards,

Joe Smith

Teddy Nissan

*All prices plus tax, tags and processing fee. On approved credit. Includes all applicable rebates and incentives. 0% = $16.67 per thousand financed on approved credit through NMAC. lease $4900 due at signing for 39 mos. includes all incentives plus tax, tags, freight and $395 proc fee. **Discounts vary by model. †With approved credit. ††Less reconditioning. Cannot be combined with other offers. See dealer for complete details. Offers expire 9/30/09.

Updates on Cash for Clunker Bill

• Dealer registration letters are set for mailing and we have a confirmed starting date for the CARS program. Read More
  
• Will the NHTSA have to register 20,000 car dealers by July 24th? Is that even Possible? The answer according to the NHTSA is… Read Story

• Hyundai “Cash for Clunkers” July sales data confirms our trade-in predictions and survey data . Read Story

• See what consumers will be trading in with their CARS credits. Read Story

The National Highway Traffic Safety Administration (NHTSA) will be administering the program. Car dealers, not consumers, will need to register for the program on http://cars.gov; the official Federal website.

You can also follow our daily updates on Twitter. Join our lively discussion about the program by clicking on our “Speak Up” button.

Ford and Chevy Popular Clunker Targets

While many journalists are discussing the faults and true impact of the Cash for Clunkers bill, few media outlets have collected data on which vehicles consumers will be sending to the salvage yards and which cars will they be purchasing.

Data collected on CashForClunkersFacts.com, a consumer resource that has been following the bill for months, may present the first published data-based prediction of how consumers will be using their $3,500 or $4,500 credits that will be available for qualified "clunkers" on July 24, 2009.

Ford and Chevrolet vehicles are projected to be the most popular models traded in for a new car purchase under this program as shown by charted data below.



The Cash for Clunkers Facts blog analyzed over 24,000 consumer responses; 4,900 of the consumers (20%) plan to trade in a Ford car or truck for their CARS credit. In second place with 3,458 responses, 14% of consumers plan to trade in a Chevrolet car or truck.

What Consumers May Purchase

When looking at the OEM manufacturers that consumers plan to purchase, the data indicates that Honda and Toyota dealers will benefit the most followed by Ford and Chevrolet.

Ford may be in the best position to market to their existing customers and sell them on the idea of purchasing a new Ford car or truck that qualifies for the credits provided by the NHTSA Car Allowance Rebate System (CARS).




For additional information on the Cash for Clunkers data presented on this page, contact Pasch Consulting Group at 732-450-8200. You can also visit their website at http://www.paschconsulting.com/

Consumers Frustrated with Rules

Consumers visiting the Cash for Clunkers Facts blog have expressed their outrage with the rules that have been published by the NHTSA. The NHTSA is only implementing what Congress approved and only Congress can change the rules.

Read what consumers around the USA are saying about the program. Speak Up Forum

Official CARS Information

Consumers are advised that the only official website for the NHTSA CARS program is: http://cars.gov/. Consumers can see if their "clunker" qualifies on the NHTSA website.

Toyota Cars Rank Second in Cash For Clunkers Survey

Toyota has proven to be a leader in the fuel efficient car category, with many US consumers considering a Toyota vehicle if the Cash for Clunkers bill is passed into law. Toyota has done an excellent job of maintaining top of mind awareness with consumers searching for a more fuel efficient car.

A new website dedicated to providing information on the proposed bill has collected data which suggests that Toyota cars are among the most desired fuel efficient cars on the market. Toyota car models are the second highest choice of consumers seeking to purchase a new fuel efficient vehicle, edging our Ford who formerly held second place.

Toyota has an extended line of fuel efficient cars, the most popular being the Prius, which earns about 48 MPG/city and 45 MPG/highway.If the Cash for Clunkers bill is signed into law this summer, it could mean big money for Toyota dealerships across the country. The bill is expected to move about 1 million new, fuel efficient cars, helping improve environmental conditions and preparing the US to become less dependent on foreign oil.

Cash for Clunkers Bill

The Cash for Clunkers legislation would allow consumers driving old vehicles to receive a voucher for up to $4,500 to put towards a new, more fuel efficient vehicle. The bill would help improve environmental conditions and position the US to be less dependent on foreign oil. According to the proposal, consumers would get a $3,500 voucher if they trade in a car that gets less than 18 mpg for a new car with mileage of at least 22 mpg.

Vouchers of $4,500 would be awarded if the new car gets at least 10 mpg more than the old. MPG information for all Toyota models is available at http://www.cashforclunkersfacts.com/epa/toyota-mpg-estimates

More information on the new bill is available at http://www.cashforclunkersfacts.com/

Media Contact:Carrie Valentine732.450.8200