PCG Digital Marketing

5x7 Folded Card

2011-11-22T22:06:00.001-05:00

Bright Merry Cheer Christmas Card

To view our unique Christmas card designs, click here.

View the entire collection of cards.

Cinnamon Challenge Frank Myers AutoMaxx vs PCG Digital Marketing

2011-11-14T18:20:00.001-05:00

Cinnamon Challenge Frank Myers AutoMaxx vs PCG Digital Marketing

2011-11-14T18:20:00.000-05:00

2012 NADA Convention Schedule

2011-10-25T21:36:00.000-04:00

2012 NADA Convention Las Vegas

Brian Pasch, CEO of PCG Digital Marketing, invites car dealers to join him and thousands of automotive professionals at the 2012 NADA Convention in Las Vegas.

The convention is being held February 3-6, 2012 at the Las Vegas Convention Center.

Brian Pasch will be delivering a workshop entitled "Ten Digital Marketing Strategies That Work Now" so check the official NADA Convention Schedule for workshop locations and times.

So, we will see you in Las Vegas in February and don't forget that you can head out a few days early and also attend the 2012 Digital Marketing Strategies Conference.

Edmonton Toyota Oil Change

2011-09-18T13:20:00.004-04:00

Edmonton Toyota Oil Change

Bailey invites Toyota owners in Edmonton AB to visit Kingsway Toyota for their next Oil Change Service. Just complete the form below and we'll be waiting for you in our clean, comfortable service lounge.

Don't risk having your Toyota serviced by independent service centers that may not use factory original parts or hire trained Toyota technicians.

Washington DC Fiat Dealers

2011-02-25T23:32:00.000-05:00

GMC Denali Popular With Miami Car Shoppers

2011-01-28T10:03:00.004-05:00

Brickell Buick GMC, one of the leading Miami GMC dealers, is happy to offer the GMC Denali, a line of vehicles that has been increasing sales and further promoting the quality of the GMC name. In December, car buyers attracted to Denali’s distinctive blend of refined luxury and rugged capability helped GMC achieve its 15th consecutive month of retail sales increases, with sales up 30 percent in 2010.

Denali accounted for 13 percent of GMC sales last year, an improvement of 20 percent over 2009, thanks in part to the addition of Sierra Denali HD and Acadia Denali. Let’s see why the GMC Denali line is becoming so popular with customers.

The GMC Denali, available at this Miami GMC dealer, is a big hit with customers who purchase it. “Everything about the Denali vehicles are done well,” said Mark Sundberg, of Seattle, Washington, who switched from Ford to GMC in 2004. “They’re beautiful, nice to drive, quiet and luxurious, but not gaudy. I like the way they’re laid out on the inside and they have the amenities I want. They’re everything I want in a car.”

“The people who have been coming into our dealership to shop Denali are getting out of Lexus and Mercedes-Benz vehicles. They’ve achieved great success and can drive anything they want,” said Omar Rodriguez, general manager, Carl Black Buick GMC, in Orlando. “To these customers, Denali represents the top of the mountain, the top of the line, but it’s also a great value choice for uncertain times. They can have the luxury they’re accustomed to for thousands of dollars less than the imports.”

Miami GMC Dealer Offering Popular Denali

The GMC Acadia Denali, available from this Miami GMC dealer, is further proof that the Denali line is rising in stature. The Acadia, which recently earned the 2011 Best Resale Value Award from Kelley Blue Book, is the latest GMC model to join the Denali line.

Acadia Denali distinguishes itself from other crossovers with unique cues, including a chrome honeycomb grille, monochromatic exterior and 20-inch two-tone chrome-clad wheels.
Among GMC’s best-selling models, Acadia commands the highest conquest rate, with half of its purchasers coming from non-GM brands. After only three months on the market, the high-end model accounts for 20 percent of all Acadia sales.

Sierra Denali HD, which went on sale in early summer, offers the power of the new Duramax 6.6L turbo diesel, rated at 397 hp and 765 lb.-ft. of torque – making it the most powerful Duramax ever built. With all-new frames and strong suspensions, Sierra Denali HD’s capability includes a segment-best conventional trailer tow rating of 17,000 lbs. and a fifth-wheel trailer rating up to 21,300 lbs.

“The customers who buy Denali value high quality and premium features, but don’t want to be ostentatious about it,” said Brad Brotherton, the Seattle-area GMC dealer where Sundberg purchased his Denalis. “They can drive their Denali to a construction site, to the ballet, and to a mountain lodge to go skiing – and it’s perfectly suited for all of those activities.”

Now is a perfect time to come into Brickell Buick GMC and see what all of the fuss is about. For more information on the Denali line or Brickell, please call 305-809-6059 or visit http://www.brickellgmc.com.

2011 GMC Yukon Price: $47,900	2011 GMC Sierra 1500 Price: $35,605	2011 GMC Terrain Price: $24,995
2011 GMC Acadia Price: $35,255	2011 GMC Acadia Price: $40,600	2011 GMC Sierra 1500 Price: $34,805
2011 GMC Terrain Price: $31,790	2011 GMC Terrain Price: $24,995	2011 GMC Terrain Price: $24,995

Used Honda Cars For Sale in Miami

2011-01-28T09:59:00.000-05:00

Modus Operandi Winery To Showcase Wines at DMSC in Napa

2011-01-28T09:57:00.001-05:00

Jason Moore, founder of Modus Operandi Cellars, will share wines from their current California vintage release at the Automotive Digital Marketing Strategies Conference. Each evening the conference dinners will showcase rising stars from the Napa Valley. The conference is being held February 1^st-3^rd at the Napa Marriot Hotel. This premier automotive training event is timed to end prior to the 2011 NADA Convention, which is held this year in San Francisco.

Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead during this 3-day “hands on” conference.

The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011. Industry experts will teach attendees the skills required to take a leadership role in their dealer’s digital marketing success.

The Conference will also feature presentations from leading automotive vendors who will be showcasing their latest technology that will assist dealers with the 2011 Digital Marketing success. The combination of speakers, workshops, and case studies will make this conference a great success.

Wine Tasting Planned Before 2011 NADA Convention

A special wine tasting dinner event is planned for each night of the conference, showcasing a different winery each night. After a full day of classes, attendees of the conference will be treated to private wine tastings and local artisanal meals.

Dealer professionals who would like more information about the conference or would like to register can visit www.digitalmarketingstrategies.org .

About Modus Operandi Cellars:

Modus Operandi Cellars is a wine producer that can be considered the boutique of boutique, producing a small collection of rare wines where thoughtful winemaking and superior quality are the standard.

Owner Jason Moore also consults for several small start up wine brands.

For more information: www.moduswines.com

DMSC Napa Exceeds Registration Goals

2011-01-28T07:02:00.000-05:00

The 2011 Digital Marketing Strategies Conference (DMSC) held this year in the Napa Valley is sold out due to strong dealer participation.

The annual conference attracts dealer principals, general managers, and ecommerce directors from the US and Canada to discuss leading digital marketing and social media strategies.

The automotive industry is going through significant changes and the DMSC in Napa is an investment for dealers who want to keep pace with this change.

As marketing and engagement move to the Internet, car dealers are finding that education is the key to staying ahead of the curve. Automotive Advertising strategies must include Automotive SEO, SEM, SM, and a solid implementation plan to merge these with traditional advertising channels.

DMSC Napa Precedes NADA

This year's conference is scheduled for February 1-3rd and will be held at the Napa Valley Marriot. At the end of the DMSC, many of the attendees will be traveling to San Francisco to attend the 2011 NADA Convention. The DMSC in Napa and the NADA Convention in San Francisco are the "one-two punch: for car dealers looking to lead their dealership to greater success in 2011.

DMSC Napa Workshop Leaders

There are six workshop leaders at DMSC Napa as well as four keynote speakers. Additionally, some of the leader automotive technology leaders will be speaking at the eight meals that are part of the Digital Marketing Strategies agenda. The workshop speakers include:

Gary May

Gary May, Founder and President of Interactive Marketing and Consulting Services (IM@CS) has spent the past 10 plus years involved in different aspects of the automotive online space with a focus on dealers and OEM improving their eCommerce, branding, interactive content and media.

Starting in September 2007, IM@CS has specialized in assisting dealers’ online efforts including website, CRM, social media, vendor and cost management as well as process and core fundamentals from an educational consulting platform. In addition to being awarded their first OEM eCommerce education programs, the company added blogging and other efforts as well as speaking engagements tailored for dealerships in 2008.

Gary’s approach is multi-pronged: key management education and adoption, system leverage and integration, local market penetration and sustainability, sales mentorship and accountability processes. IM@CS’ measurement of success comes from both sustainability and tracked improvements. The company has garnered a reputation for on-time delivery, execution around leading-edge technology, appropriate vendor and solution introductions and management-down buy-in.

IM@CS counts some of the US’ and Canada’s top dealership groups as clients over the past three plus years and has sights set on moving dealers significantly forward in 2011.

Alex Snyder

Alex Snyder is the Director of Product Research at Dealer.com. He is responsible for helping shape the future of the company’s product line.

Prior to joining Dealer.com, Mr. Snyder was the director of e-commerce at Checkered Flag Automotive Group. Alex was instrumental in their becoming a top 100 e-Commerce Dealer in varying automotive publications, as well as the No. 1 dealership website of the year in 2008.

Since 2006 Alex has been a main contributor to DealerRefresh working to better the industry with Jeff Kershner. in 2010 Alex won the Automotive Website Awards (AWA) Lighthouse Award for his contributions to the automotive industry.

You can view more about Alex on LinkedIn: http://www.linkedin.com/in/alexsnyder

Glenn Pasch

Glenn Pasch is the COO of PCG Digital Marketing. He has more than 20 years of experience in training and managing individuals. He has worked in the direct marketing industry, including hands-on sales training, project management, as well as organizational development and performance consultant services.

He has a proven track record of leading diverse teams of professionals to new levels of achievement in a variety of highly competitive markets and fast paced environments. In addition, he personally coached thousands of front line sales and customer service agents as well hundreds of management personnel.

He continues to author articles for industry publications as well as continuing his successful Side by Side Coach Blog. He is a speaker whose energetic, straight forward style of coaching and training connects with audiences and leaves them with tangible tools they can utilize immediately.

Glenn Pasch is a member of SOCAP, ATA, ICF and The American Society for Training and Development as well as a member of the Board of Directors for the NY Metro Chapter of the ATA.

Matt Murray

Matt Murray is the Director of Digital Marketing at Dealer.com. His knowledge of search and social media have allowed him to become an irreplaceable resource for both employees and clients. He is an expert in automotive internet marketing and has helped thousands of dealers maximize their investment in internet marketing and Dealer.com’s tools and business processes.

Matt will be sharing with conference attendees his insights into paid search advertising and how car dealers can plan, implement, measure, and gain rewards from a successful SEM strategy. As paid digital advertising becomes a larger portion of car dealer budgets, it is critical that dealers understand how paid search works and how to inspect operational campaigns.

Christine Rochelle

A freelance writer from the forbidden place known as New Jersey, Christine Rochelle has been writing since she could hold a pencil. Christine dove into the blogging world soon after college and her numerous projects have been featured in The New York Post, Crushable and LifeStyler.

Besides writing her life away, Christine has worked as a production assistant for a network dot com, worked for famed editor Bonnie Fuller and spent four months teaching (and blogging) in Vietnam. Combining all of her media experiences, Christine now specializes in SEO content development at PCG Digital Marketing in addition to providing career advice on AOL.com.

Christine’s goal is to break down what works and what doesn’t work for online readers and why quality content is the key to digital marketing success.

Brian Pasch

Brian Pasch is the CEO of PCG Digital Marketing who is hosting the Conference. Brian is an active writer, educator, and conference speaker on digital marketing and search engine optimization strategies for car dealers.

Brian is a 20 year veteran in consumer direct marketing and founded PCG Digital Marketing in 2005 to focus exclusively on winning digital marketing solutions for growing industries. In a short time, PCG Digital Marketing has grown to over 65 employees and serves car dealers in the US and Canada.

PCG Digital Marketing is also the creator of the 2010 Automotive Website Awards which recognizes the best search marketing, technology, and designs in automotive websites. The 2010 award winners and whitepaper can be downloaded on www.autotomotivewebsiteawards.com.

NADA Convention San Francisco

2011-01-10T21:49:00.000-05:00

Going to the 2011 NADA Convention in San Francisco? If you are heading out to the West Coast, I hope you can schedule time to attend one of three workshops that I will be leading in San Francisco.

I will be conducting a workshop that will be repeated three times on the following days:

Friday February 4^th ^– 3:15 Room 2002-2004 West
Sunday February 7^th ^– 2:15 Room 206-2008 West
Monday February 7^th – 8:30 am Room 2011 West

Please mark your calendar if you are attending the NADA Convention and please also pass the word to your peers and members of your 20 Group. My workshop is entitled: "Blogs, Microsites, and SEO".

I hope to see you in San Francisco and if you are going, call Carrie Hemphill at 732.450.8200 ext 2 to get an invite to our Wine Tasting on Friday February 4th and our Superbowl Party on Sunday February 6th!

Digital Marketing Strategies Conference

2010-12-02T21:16:00.000-05:00

Fiat of Worcester Given to Herb Chambers

2010-11-21T09:58:00.002-05:00

Fiat recently announced the locations of Fiat Studios in the United States and we are proud to congratulate Fiat of Worcester and the residents of Worcester for being selected for a franchise in their area.

Herb Chambers, with the largest selection of luxury and sports cars in New England was selected to operate the dealership.

Fiat enthusiasts and consumers in Worcester who love imports have been swooning over the ability to purchase Fiat cars that are very popular in Europe. With more consumers focusing on fuel economy and affordability, the Fiat cars will surely be popular in Worcester Massachusetts.

Herb Chambers is ready to answer Fiat 500 questions and provide New England consumers with their award winning service.

Fiat of Worcester, like most Fiat dealers in the United States ,will be building new showrooms for 2011. The customer experience for Fiat shoppers is a priority for the company. The showroom will be called “Fiat Studios” and will be designed to create a unique, comfortable, and sporty showroom experience.

Fiat Cars in Worcester

Your local Fiat dealer in Worcester is ready to start placing local enthusiasts on their advanced notification lists. If you are interested in purchasing a Fiat in Worcester, you can call Fiat of Worcester or you can also submit your name and contact information on the form on this page. Be one of the first people to purchase a new Fiat from Fiat of Worcester.

Fiat 500 For Sale in Worcester

The North American Fiat 500 has underwent various modifications to fit the market requirements. The Fiat 500 for the Worcester market has a redesigned body structure to increase resistance, a new suspension system, more than 20 modifications to reduce noise, vibrations and harshness and re-designed brakes and ABS system.

The Fiat 500 which will be on sale in Worcester has an increased fuel tank to 10.5 gallons, an improved heating and cooling system, newly designed seats new steering wheel controls and a recalibrated steering effort.

The Fiat 500 price list starts at 15,500 USD for which you'll get the 1.4-litre engine developing 101 HP (75 kW) at 6500 rpm and 133 Nm of torque at 4000 rpm. The Fiat 500 USA price list for the various options will be available at you local dealership.

Worcester Fiat shoppers who would like additional information or a color brochure on the Fiat 500, please complete the information requested and you will be connected with the information you requested. You can also visit http://www.fiatdealer.org

Fisker Karma Create Buzz at LA Auto Show

2010-11-21T09:47:00.003-05:00

Fisker of Orange County welcomes the 2011 Fisker Karma at the 2010 LA Auto Show. The LA Auto Show will mark the historic arrival of the modern electric car era. The auto show will host 20 world debuts and more than 30 North American debuts across virtually all vehicle categories.

Southern California car enthusiasts and those who are considering the Fisker can stop into Irvine BMW to pickup free passes to the LA Car Show. You can obtain passes by asking for Steve Rudkin, General Manager when you arrive. Steve will be running the new Fisker of Orange County location when it opens in February 2011. Supplies are limited so California enthusiasts are asked to act quickly.

Call (888) 853-7429 For Ticket Availability

Stop By The Fisker Exhibit And Meet Our Staff

Fisker of Orange County will have two representatives at the LA Car Show to answer all questions about the car and delivery in Irvine. Marcelo Sandoval and Terry Zwarka, representing Fisker of Orange County will be at the Fisker Booth at Los Angeles Auto Show. Please be sure to stop by and visit!!

LA Car Show Hours
Sunday, November 21: 9am - 8pm
Monday - Wednesday, November 22-24: 11am - 10pm
Thursday, November 25 (Thanksgiving): 9am - 8pm
Friday - Saturday, November 26-27: 9am - 10pm
Sunday, November 28: 9am - 8pm

LA Car Show Location

The LA Auto Show is held at the Los Angeles Convention Center, 1201 S. Figueroa Street in Los Angeles.

Irvine Showroom Opening Soon

Follow us on Facebook for the latest updates on Fisker cars in Orange County!

The Orange County Fisker showroom will be located at 16163 Lake Forest Drive, Suite L in Irvine California. The facility will be the premier California Fisker dealership located just minutes from Fisker corporate headquarters. “We’re excited that the Fisker Karma will be showcased in LA,” said Fisker of Orange County General Manager, Steve Rudkin. “The all- new Fisker Karma sets the standard for electric luxury vehicles, and we’re excited to see what spectators will say,” he said.

The Karma uses Q-DRIVE plug-in hybrid technology, developed exclusively for Fisker Automotive by Quantum Technologies. A fully charged Karma burns no fuel for the first 50 miles. Venture further and the gasoline engine turns a generator to charge the lithium ion battery. Once the 50-mile electric range has been exceeded, the car operates as a normal hybrid vehicle.

The balance of electric and gas range makes it entirely possible that Karma drivers who charge their car overnight and commute less than 50 miles a day will achieve an average fuel economy of 100 mpg (2.4L/100km) per year.

As a proud member of the Shelly Automotive Group and one of the largest Fisker centers on the West Coast, Fisker of Orange County loyally serves Orange County .

For more information about Fisker of Orange County, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at fiskeroforangecounty.com.

Don’t forget to become of fan of Fisker of Orange County on Facebook (http://www.facebook.com/FiskerOrangeCounty), and become a follower of Fisker of Orange County on Twitter (https://twitter.com/FiskerofOC).

Boston Cars For Sale

2010-11-20T12:17:00.002-05:00

You can a shop for a car in the Boston area by Manufacturer using this helpful website links. Use the links below to direct you to the appropriate auto shopping website and save money on your next new or used car purchase in the Boston area.

With the economy still sluggish, used car buyers across the United States and in Boston are looking for affordable used cars, trucks and SUV’s. According to Timothy Martell, Director of eCommerce at Marlboro Nissan: “We are seeing strong demand for used cars but the prices have to be set properly. The best selling price range for used cars is below $12,000. Massachusetts car buyers are out in full force shopping for bargains.”

Martell added ‘Everyone is on restricted credit and looking for a quality car at an affordable payment. We are fortunate to have one of the largest selections of used cars in greater Boston area.” Local Boston used car dealers have confirmed similar shopping requests.

Consumers shopping for a used car in Boston have more choices to find the lowest prices on Boston used cars from a local car dealer. The Automotive Advertising Network (AAN) has consolidated the cars for sale from local dealers across the USA and Canada and listed them on one website: www.CarDealerSale.com.

Nabler Web Solutions Takes The Low Road to Marketing

2010-11-16T10:59:00.000-05:00

It's a shame when good companies make the wrong decisions in marketing their business and products online. I have included a number of companies in my "Marketing Hall of Shame" as my email box gets blasted with multiple solicitations from the same company of different email addresses.

Today I received four emails from Nabler Web Solutions, all within the same minute. That isn't want ticked me off. What was aggravating is that I never gave my email address to this company and worst yet, two of the four email addresses are only used on our websites.

This could mean that Nabler Web Solutions is utilizing a company to send emails that scrapes email addresses from websites or that Nadler Web Solutions purchased a list of scraped emails from a third party and they were not aware of how the list was created.

If I never use two of the four email addresses in forms or in direct communication, the only way to get them is by scraping. Nadler should know that purchasing third party lists from shady companies is just bad for their brand.

Nadler Web Solutions Emails

The second tell tale sign that they are sending unsolicited, scraped email is that the email is not addressed. Here is what was sent to me:

Greetings!

Year 2010 has been extremely exciting for Nabler and we have added some new services that are sure to make web analytics easier, faster, and cost-effective for you.

I’d like to take this opportunity to inform you that Nabler has launched the ON DEMAND – Remote Web Analyst service. This offering has been tailor-made to specifically suit the demanding needs of digital marketing companies.

We now offer you a trained web analyst at your full-time disposal for as low as $1000 a month. For more details visit: www.nableranalytics.com

Looking forward to hear from you soon.

Best Regards,

Thomas P Kurian
Head of Business Development

Nabler Web Solutions (P) Ltd.
Phone: US: +1-347-284-6264 | IND: +91-80-426-92727

Welcome To The Hall of Shame

So I want to welcome Nabler, The Web Analytics Company, to the Marketing Hall of Shame. It would be good to do some analytical research on the email marketing companies that you use to generate new business.

Brian Pasch Makes The Move to Mac

2010-11-12T22:18:00.000-05:00

Today I completed my transition from PC to Mac. I gave my super-charged Dell Desktop in my office to Andrew Talcott. Now my computing hardware consists of a 27" iMac at home and the 17" MacBook Pro for office and travel.

My first computers were and Commodore 64, Radio Shack TRS-80, Apple IIe, Apple IIc and the Original IBM PC/XT.

In fact, in 1984 I published software with Prentice Hall for the Apple II and Radio Shack TRS-80 computers called the "Readability Machine". When was the last time you heard someone talk about Radio Shack computers?

After years of PC advocacy (XT, 286, 386, 486, etc.) I am now I full-time Mac user and I am no longer afraid of that change. Rich Galiano in my office said it best:

"The Mac takes away the uncertainty and mystery in personal computers. You no longer have to guess how long it will take to boot up or if you will boot up at all!"

As I gave away my desktop PC today, the 5 minutes it took to boot and load all my software was a comforting reminder that I was making the right decision. With web based computing and applications changing the way we communicate, that PC has just lost its stickiness.

So my two new Apple computers are loaded with Adobe Creative Suite 5 and the new Microsoft Office 2011 for Mac. I'm loving my 27" iMac and am getting used to the keyboard on the MacBook Pro. I love the fact that both boot in seconds and shutdown equally as fast.

I also love that my iPhone 4 integrates with my computers and that I have seamless integration of my email, data, and music.

So, farewell PC! The last 28 years have been filled with ups and downs but I can no longer waste 1-2 hours a week in downtime. When you add up the boot-time and downtime each month on the PC compared to the Mac, most professionals will see that the Mac operating system pays for itself in 30 days.

Are you ready to change?

Brian

Brian Pasch, CEO
PCG Digital Marketing

Google Maps Dominate SERP Results - WTF?

2010-10-27T20:08:00.002-04:00

Have you seen that Google is experimenting with a new Page One SERP design? I saw this today as I searched for Chicago Dealers and I was blown away how much Page One real estate was used for Google Maps listings.

I color coded the SERP in sections to show that:

Google Adwords was split on top and right shown in pink.
Two organic listings were displayed above the new maps region, shown in green.
That 7 spots were taken up with exploded Google Maps listings, shown in red.
The remainder of the organics were shown under maps which were cut off on the screen capture.

Google Maps Changes SEO Strategies

I don't see this type of display for all searches and maybe this is a new design for broad commercial searches but this is a game changer. What do you think?

What I can see is that Google review stars are SIGNIFICANTLY MORE VISIBLE which means that automotive reputation management processes must really be locked down. What I also see is that if you are not in the top spots for organic search, you will get crushed by this new design and experience significantly less clicks.

What I also would expect is that the Google Ads on the right side will receive less clicks. There is too much activity front and center that brings the consumers eye to the maps region. So this will also be a game changer for Adwords bidding.

Homework: Get your Google Maps listings updated with photos, videos, coupons, and make sure you have the geo-targeting set correctly. If this is a look at the future, the more complete and compelling your Google Maps listing is, the more calls and clicks you will receive.

If you need help, call: 732.450.8200.

Brian Pasch Boston Inventory Marketing Seminar

2010-10-27T20:06:00.001-04:00

I'll be coming to Boston on November 11, 2010 with Dominion Dealer Solutions for an important seminar. If you are a car dealer in the Boston area, please come out for the day. It will be a great value.

Brian Pasch Boston Seminar

View more documents from Brian Pasch.

VinSolutions Websites Delivers a Comprehensive Digital Marketing Platform

2010-09-15T17:29:00.000-04:00

The PCG Digital Marketing team was given the opportunity to see the latest features and functionality of the VinSolutions platform and we were impressed with the breadth and depth of the integration they have achieved over the past year. In 2009 VinSolutions was recognized as one of nine companies to receive the 2009 ASMA Award for Industry Leadership.

This article is not a full review of the latest VinSolutions platform but in just a few weeks the 2010 Automotive Website Awards will be presented along with our 150+ page report on the search marketing strengths of 45 website platforms. The awards ceremony is scheduled for October 12, 2010 at 8:00 am. The awards will be presented at the Mirage Hotel in Las Vegas at an industry breakfast hosted by PCG Digital Marketing.

The VinSolutions Website Platform

VinSolutions is a juggernaut; adding new functionality to their platform at a blinding pace to stay ahead of the competition. The demonstration that we sat through showed our team just how busy VinSolutions developers have been over the past year.

The first thing that hit our team was the home page design and the ability to configure the page to meet the dealer’s marketing objectives. We liked the way the home page was divided into regions and how simple it was for the dealer to change the home page banner and calls to action.

Since the majority of organic searches deliver consumers to the home page, the VinSolutions design templates seek to direct traffic to the right place with the least amount of clicks. The home page quick links felt "just right" to satisfy the most common search tasks that consumers have when shopping for a car.

Search Marketing Architecture

Since the 2010 Automotive Website Awards (AWA) will focus on design, technology, and search marketing, we took extra time to delve into the foundations of our work which is the Automotive SEO architecture of the website. We were pleased to see strong URL designs for all pages on their website and their inventory detail pages were some of the best that we have reviewed this year. Hats off to the VinSolutions design team.

One of the most exciting developments to witness was how each car detail page was targeting up to three local cities. We are a firm believer that car dealership websites need to be optimized for the key towns in their PMA.

The VinSolutions inventory module was ahead of its peers in achieving an automated solution for targeting multiple local communities for search. We also liked the clean design of the car detail pages which are the primary pages visited by ready to buy consumers.

Where VinSolutions broke new ground was to integrate customer sales and service data to automatically create website pages optimized for the town where the customer lives.

This was a very impressive content feature and has powerful potential for content publishing. Without any extra effort from the dealer, content pages can be created that target popular geo-based keywords for sales and service for cities that surround the dealership.

VinSolutions Mobile Integration

VinSolutions also demonstrated an attractive mobile application, which was easy to navigate, and integrated with their backend CRM tools. The VinSolutions development team has been hard at work to create a seamless consumer shopping experience, whether they choose to access a dealers website via their mobile device or desktop computer.

One of the strongest aspects of the VinSolutions digital marketing platform is that it is a complete end-to-end software suite. VinSolutions provides software and technology that starts with the dealer’s ability to photograph their inventory and load it in real-time all the way through the lead management, sales, and customer service.

VinSolutions Summary

VinSolutions is a comprehensive website platform that stands alone in its ability to deliver an integrated digital marketing solution for car dealers. Automotive retailers who seek the simplicity of having a single point of contact for their digital marketing needs will find that VinSolutions has the potential to make them smile.

Automotive Website Design Awards Announced

2010-09-12T18:42:00.002-04:00

Members of the Automotive Industry are encouraged to submit their recommendation for the best designed automotive websites. The new design category has been added by PCG Digital Marketing in response to the success and popularity of their ASMA awards given out to the automotive industry. (http://www.asmaawards.org/)

There will be three categories for best designed automotive websites:

Car Dealer Websites

Third Party Automotive Advertising Websites

OEM Websites

Examples of Third Party Automotive Advertising Websites are Cars.com, Autotrader.com, CarGurus.com, LemonFree.com, EveryCarListed.com, Ronsmap.com, and others that advertise dealer inventory.

Examples of OEM Websites are BMW.com, Toyota.com, etc.

The Automotive Website Awards for Design will be judged by an internal review panel at PCG and outside design consultants. The websites will be judged on a number of factors which will include:

Home Page Design

Integration of Research and Search Tools

Car Detail Page Design

Consumer Shopping Experience

Submissions must be received by September 20, 2010.

When submitting a website for consideration, you will need to provide:

Your Name

Your Company Name or Affiliation

Valid Email Address

Website URL of site being recommended

Name of company being recommended

Contact at company (if available)

Anyone can submit a recommendation. Website design companies are ask to limit their submissions to four dealer websites.

Automotive Website Awards Presentation

Awards will be presented on October 12, 2010 in Las Vegas at an industry breakfast sponsored by PCG Digital Marketing. The breakfast will also be announcing the 2010 ASMA Award winning companies.

If you would like to be added to the breakfast invite list, please send an email to Carrie Valentine at awards@pcgdigitalmarketing.com.

Submit A Website For Consideration

Rairdon Auto Group Finds Success With PCG and AAN

2010-09-12T06:47:00.001-04:00

Check out this SlideShare Presentation which features Jon Sherrell, Internet Director at the Rairdon Auto Group. Jon includes PCG Digital Marketing and the Automotive Advertising Network as key elements to his success.

Rairdon Auto Group Finds Success With PCG and AAN

View more documents from Brian Pasch.

Florida Toyota Dealer Reviews Showcase Excellence

2010-07-30T10:03:00.004-04:00

The boom in social media has actually been a blessing for businesses that have a strong focus on customer service. Companies that place a high value on serving their customers are being rewarded online as consumers post their experiences on review sites, Twitter and Facebook.

Internet marketing companies are realizing that Google Maps is one of the most visible listings that appears on Google Page One for a search on a business name. With this fact, businesses should also note that Google Maps is consolidating customer reviews from multiple sites like Yelp, InsiderPages, Judysbook, Citysearch and PrestoReviews.

A perfect example of the power of customer reviews is a Florida Toyota dealer located in Ft Myers. Ft Myers Toyota is a client of PCG Digital Marketing and a leader in Toyota car sales in Florida.

The family owned and operated Florida Toyota dealership welcomes local car guyers into their family. In fact, so many local residentscalled call Ft Myers "The Family Store" , it has now become their business slogan.

Ft Myers Toyota proudly serves new and used car buyers in Cape Coral, Bonita Springs and as far away south as Naples Florida. Florida car shoppers drive to Ft Myers to save money and they always get treated like family.

Ft Myers Business Discounts

Ft. Myers Toyota is a Sam's Club, BJ's, AAA and AARP Auto Buying Program dealer. They offer discounts to Chicos, Mary Kay, HEROCARE, Lee Memorial Health employees, and others. These creative buying programs have lead to many innovations and positive experience for local consumers.

Fort Myers Toyota has two separate service centers to provide fast service for auto maintenance and car repair needs. Ft Myers Toyota offer competitive pricing on all services; such as oil changes, wheel alignment, tires, brakes, wipers, tune-ups, scheduled maintenance, transmission service, tire rotation, fluids, and any common car repairs.

Ft Myers Toyota Customer Reviews

The customer experience at Ft Myers Toyota have create a tsunami of positive posts online and here are a few Ft Myers Toyota Reviews that have been send in to the dealership:

"We Cannot Say Enough Good Things"

"Our family purchased a Toyota Sienna almost three years ago and could not be more pleased with the quality of the vehicle. And because love of a car does not end at the point of sale, we wanted a great service team to handle us professionally when we brought her in for maintenance. We cannot say enough (good things) about both our Toyota and the service at Fort Myers Toyota!

We were a Mazda family for 20 years and Fords before that (with a sprinkling of Porsche and Mercedes diesel sedans)...we LOVE our Toyota and plan to be loyal customers well into our future auto needs! Keep your heads held high, Toyota! And thank you, Jason Mitchell and Richard Estes, for your great customer service"

Stephanie W.,

"I Have Had The Most Satisfying Experience"

"I own an 88 Toyota Supra that is my toy which has 200,000 miles on its odometer. The quality of this car has promoted me to replace all my cars with Toyota products. My wife has a 2005 scion xB my one son a 2006 scion tC, the other son a 2006 Toyota Tundra XSP, his fiancée has a 2005 Corolla and I have a 2008 Scion xB limited edition. All vehicles are serviced at Ft. Myers Toyota exclusively since new and I have had the most satisfying experience in the servicing of my cars since I have owned cars. Please keep up the good work."

Michael W.,

"Made Me Feel Like A King"

"I am Very Excited With My Purchase of a Brand New 2010 Corolla, My Wife Marcy And I Also Purchased Our 2005 Camry XLE From Your Superstore A Few Years Ago. I Want You To Know You Should Be Extremely Proud Of The Winning Team That Helped Marcy And I Pick Out And Deliver Our Toyota Corolla...Top Notch And Excellent Customer Satisfaction. Bruce Pier And Brooke Denson Were Especially Professional, Courteous, And Caring About making Sure My Investment In The Corolla Was Covered And Explained In Great Detail. That Made Me Feel Like A King! I Will Recommend Every Person I Can To Enjoy The Fantastic Customer Service And Great Toyota Quality At Ft. Myers Toyota!"

Steve Hart,GATOR Country

"Made Me A Loyal Customer"

"I just wanted to let you know about the OUTSTANDING service I received from one of your employees today! Jason Mitchell was without a doubt, one of the nicest and most professional people I have ever dealt with. The respect he showed me and his helpfulness made me a loyal customer. Thanks again for having such great people dealing with the public!"

J. Gary F.,Cape Coral, Florida

"The Most Pleasant Auto-Buying Experience That We Have Ever Had"

"We are very pleased with our Sienna purchase from Ft. Myers Toyota, and impressed by the people we dealt with! From the initial Internet inquiry, to the signing of paperwork, we found only professional, very friendly, and cooperative staff representing your dealership. EVERYONE that we came in contact with offered friendly assistance and help. Overall, it has been THE MOST pleasant auto-buying experience that we have EVER had! Thanks so much for being a GREAT BUSINESS!"

Rich and Gale R.,Bonita Springs, Florida

Visting Ft Myers Toyota

Stop by and visiting the Family Store at:

Fort Myers Toyota
2555 Colonial Boulevard
Fort Myers, FL 33907-1466

888.362.1685 Sales
239.936.2520 Service
888.567.4361 Parts
239.340.0474 Collision

2010 ASMA Awards For Automotive Websites

2010-07-29T13:17:00.000-04:00

Ft Myers Toyota

2010-05-10T23:14:00.002-04:00

If you would like to shop at Ft Myers Toyota, visit http://www.ftmyerstoyota.com.

Honda Odyssey Concept Coming to Miami

2010-02-12T10:56:00.003-05:00

Brickell Honda in Miami Florida announces that the Honda Odyssey Concept, is on display at the Chicago Auto Show. The new Honda mini-van introduces a sleek and distinctive exterior styling direction for the next generation of the industry's best-selling minivan.

Florida Honda buyers will be please to know that the vehicle will debut this fall. Brickell Honda will be a strong supply to meet the anticipated demand from Miami residents.

The Odyssey Concept dramatically departs from conventional minivan styling with its low and wide stance, highlighted by a "lightning-bolt" beltline that further distinguishes the vehicle's profile. Compared to the current Odyssey, the Concept's slightly lower roofline (-1.0 inch) and wider stance (+1.4 inch) contribute to a sleeker, stronger and more dynamic presence with improved aerodynamics that help increase fuel economy. Forthcoming improvements to the production Odyssey's interior are designed to further enhance the current model's accommodating space for people and cargo.

"The Odyssey established its reputation by providing families with what they most want in a minivan - great functionality, an emphasis on safety and good fuel economy," said Vicki Poponi, assistant vice president of American Honda product planning. "Odyssey then further delighted customers with its surprisingly engaging, fun-to-drive and dynamic nature. The next-generation Odyssey promises to take these strengths to a higher level while adding more style and personality."

Alex Andreus, COO of Brickell Honda added “We expect the new Honda Odyssey to be a strong seller in Southern Florida. In fact, Consumer Reports has named the Honda Odyssey as the #1 rated and top selling mini-van in its class. Florida Honda Odyssey owners just love this car.”

The steeply raked front and rear roof pillars, unique side-glass profile, chamfered roof line, and tapered rear cabin shape combine to create a dynamic and distinctive appearance from any perspective. The lightning-bolt beltline dives toward the rear of the vehicle emphasizing the new Odyssey's sporty appearance while enhancing outward visibility for third-row passengers.

Aggressive body-to-wheel proportions reduce the perception of vertical height common to most minivan designs. Fender flares further accent the vehicle's securely planted and stylish persona. The concept vehicle's projector beam headlights, LED taillights and form-fit fog lights further heighten the sophisticated quality of the design.

Enhanced aerodynamics and advanced powertrain technologies will contribute to the next-generation Odyssey's increased fuel efficiency. The all-new 2011 Odyssey is expected to achieve an EPA-estimated fuel economy rating1 of 19 city/28 highway miles-per gallon on select models (preliminary estimate determined by Honda).

The Odyssey has won numerous awards and critical acclaim. Recent accolades include the Edmunds.com 2010 "Top Recommended" minivan award, U.S. News and World Report 2010 "Best Minivan for the Money" award, Automotive Lease Guide 2010 "Best Minivan for the Money," the Kelley Blue Book award as one of the ten "Best New Family Vehicles of 2009" and "2009 Best Resale Value Award" in the van category, which recognizes vehicles that are expected to have segment-leading resale value after five years of ownership.

In you would like to pre-order the all new Honda Odyssey or if you have additional questions about this vehicle, please contact Brickell Honda at 305-856-3000.

Honda Odyssey Service in Miami

If you are a Honda Odyssey owner, and would like to schedule a service appointment for your minivan, check out our extended Honda Service hours for Miami area residents.

Toyota Admits To Prius Brake Problems

2010-02-04T12:10:00.001-05:00

How much worse can it get for Toyota.

According to a report on MSNBC.com, a Toyota spokesperson admitted on Thursday that problems exist with the brakes on Prius vehicles sold prior to January.

Toyota Motor Corp. spokeswoman Ririko Takeuchi said Thursday that Toyota discovered there were design problems with the anti-lock brake system and corrected them for Prius models sold since late January, including those being shipped overseas.

We first covered this story six weeks ago and posted a question to Prius owners about reported problems with the Prius braking system. If you are a Toyota Prius owner, add your comments to the emerging conversation: Toyota Prius Brake Forum

What Should Prius Owners Do?

If you own a Toyota Prius and have experienced problems with the braking system, you should contact a local Toyota dealer right away. You can use the form on the left to connect with a local dealer or you can call one from our Toyota dealer directory. As additional information on the Toyota Prius anti-lock brakes comes out, we will be covering the news on this website.

If you have friends and family who own a Toyota Prius, please send them a link to this page and encourage them to keep connected with the latest news on this serious matter. You can also follow our news updates on Twitter. http://twitter.com/RecallCars

One consumer wrote in to say:

My 2010 toyota prius purchased in Nov 09 also hit a problem during last week when there were heavy rains. Slippery Road, ABS and BRAKE (red in Color) were the signs that all appeared together. Even after the roads were much drier, these signs won’t go away. I took them to dealer and they said that they will have to replace “brake accelerator” which is the heart of braking system. Never imagined that I would run with this problem in a new vehicle.

Toyota Prius Brake Problems - News Coverage

New York Times Article

CNN News Article

The Examiner Article

Edmunds Car Forum

Automotive Marketing Boot Camp

2009-12-13T07:40:00.003-05:00

The Pasch Consulting Group has just released the roster of speakers and topics to be covered during the automotive industry’s first ever Automotive Marketing Boot Camp. The boot camp will be held on February 12th; the day before NADA starts in Orlando.

The Boot Camp is a hands-on skills based training program which covers the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation and SEO.

Social Media expert JD Rucker will teach attendees the ‘Ins and Outs’ of social media marketing and how to use the latest technology to attain new levels of targeted consumer interaction.

Paul Rushing and Brian Pasch, SEO specialists and respected Internet Marketing experts, will cover how to create search friendly blogs in WordPress as well as using content driven strategies to deliver stand-out search results.

Classes on video creation and video SEO will be co-led by Tim Jennings and Matt O'Such. Tim will provide necessary skills needed to use video to enhance a dealer’s organic search visibility. Tim Jennings has been in the automotive business for 18 years. The last 15 years he has held his current position as Internet Sales Manger in Dekalb Illinois. He spoke at the 2007, 2008 and 2009 Digital Dealer Conferences and was featured on the cover of the October Digital Dealer Magazine.

Rounding out the boot camp will be a class on the fundamentals of Google Adwords by Eric J.B. Mayhew. Eric is the Manager of Advertising Products at Dealer.com, the global leader in online marketing solutions for the automotive industry. He is the lead architect for Dealer.com’s SEM optimization product, TotalControl DOMINATOR™, and is responsible for all facets of its application and design.

Complete class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

Each Automotive Marketing Boot Camp class will be 2 hours in length. The program offers attendees a selection of 10 hands-on classes which will deliver the skills dealers need to understand, manage and catapult their online marketing strategy to the next level. The boot camp is perfect for General Managers and Internet Sales Managers.

More information on the Boot Camp can be found at: http://www.automotivemarketingbootcamp.com

Schedule:

http://www.automotivemarketingbootcamp.com/schedule
Online Registration: http://www.automotivemarketingbootcamp.com/paypal

Registration is limited to 75 people to keep class size to 15 people. Registration is $795.00 until December 12th and $895 from then on.

Driving Sales Executive Summit Las Vegas

2009-10-13T18:37:00.004-04:00

The 2009 Driving Sales Executive Summit is underway and the first 4 hours have been amazing. The format is very engaging and the quality of presentations has been outstanding. Dealers who missed this opportunity to attend really missed a great opportunity to grow their business.

If you would like to follow the Twitter feed from the event you can follow #DSES on Twitter or keep up the home page of www.drivingsales.com.

Automotive Content SEO

2009-10-11T10:12:00.004-04:00

I wrote an article on Automotive Content SEO on HubPages.com which is a great free tool for creating off-site SEO links and content publishing. If you have not tested HubPages.com as part of your SEO strategy, I would recommend a test.

When writing on HubPages it is important to abide by their guidelines; its not a place to create a hard sales pitch. The website is designed for people to share their knowledge and advice on a particular topic. My account has just started but my article on Automotive SEO that I published a few months ago ranks very well.

One of the advantage our clients experience when of using the Pasch Consulting Group as their SEO consultant is we continually test new ways to promote their business on the Internet. We never stop writing, testing and measuring new ways to create new listings in keyword SERP's.

Leveraging Multi-Media For SEO

As part of our SEO strategy, we show clients how we can leverage their images, videos, PDF's, and even their business location to increase organic traffic to their website. Business owners need to be adding new content to the four asset classes shown above as well as a few new classes that are unique to Google at this time.

If you are looking to increase traffic to your website without using Pay-Per-Click strategies, give us a call at 732-450-8200. PPC campaign are part of effective marketing campaigns but if you do not have a strong Content SEO strategy in place, you are missing a great marketing opportunity.

Brian Pasch, CEO

Pasch Consulting Group

Automotive Internet Sales Manager Seminars

2009-09-22T10:55:00.005-04:00

The Digital Dealer Conference being held from November 1-3rd will cover the latest strategies needed for Internet Sales Managers to compete and succeed. Included in a full roster of expert speakers are Matt Clark and Tim Jennings, experts in the field of advanced Automotive Internet marketing strategies for managers.

Brian Pasch, CEO of the Pasch Consulting Group, will also be a speaker at this year's Conference and will provide tactical advice for Internet Sales Managers (ISM) on how to use quality content to draw in more local customers and first party leads. Brian's blog is a popular destination for ISM's to learn about Automotive SEO.

The position of Internet Sales Manager (ISM) is now a strategic role for a majority of car dealers as the convert their off-line marketing tactics into a full-fledged online marketing campaign. Clark and Jennings will both discuss where and when to advertise on the Internet and how to make the Internet marketing department the most powerful weapon in a dealer’s repertoire of sales tools.

Matt Clark is a senior e-Business consultant for the Reynolds Consulting Group, and has over 20 years automotive retail experience. An early advocate of using the Internet to drive sales, increase revenue and maintain positive customer relationships, he also has expertise in using the Internet to generate new business. Clark has launched numerous successful Internet departments and has hands-on consulting experience in over 550 dealerships in the past six years.

Matt most recently functioned as a liaison for a major OEM in an expansive west coast market, raising Internet close rates, accelerating lead response time, and creating revenue for both dealers and the manufacturers.

Clark’s seminar will show attendees how to craft e-mail templates that get responses, use free technology to gain market share, sell more cares in less time over the Internet and more.

Tim Jennings

Tim Jennings has 18 years of automotive selling experience. Jennings welcomed the task of running an Internet based marketing department in 1999 and built it into one of the best returns on the dollar departments at his dealership. He spoke at the 2007, 2008 and 2009 Digital Dealer Spring Conferences.

Jennings will showcase free and easy to use Internet technology that Internet sales managers can use to boost their relationships with shoppers and increase the likelihood of sales in a competitive environment.

This year’s Digital Dealer Conference takes place in Nashville, TN, November 1st-3rd.
Car dealers who would like to learn more about the Digital Dealer Conference or wish to register to attend can visit http://www.digitaldealerconference.com/ for more information.

Digital Dealer Conference

The annual Digital Dealer Conference attracts hundreds of dealership attendees that are looking to learn more about Internet and technology-related issues. Speakers who are experts in the field of Automotive Digital Marketing present seminars which help forward thinking dealerships stay ahead of the ever changing technology curve.

For registration or sponsorship opportunities, visit http://www.digitaldealerconference.com/

Michael Roscoe
Conference Chairman
7th Digital Dealer Conference & Exposition
mroscoe@Dealer-Communications.com
615-370-1515

Teddy Nissan Car Sale

2009-09-20T23:27:00.003-04:00

Watertown Ford in Massachusetts has joined the ranks of hundreds of auto dealers who have selected the Pasch Consulting Group for Internet Marketing success. The Pasch Consulting Group specializes in Automotive SEO and digital marketing.

Watertown Ford’s new online strategy includes a new wordpress microsite which is highly searchable by Google, Yahoo and Bing. A keyword rich URL and optimized inventory pages for every Ford model are just a few of the enhancements that will be featured on their new site.

Watertown Ford Sales

Watertown Ford’s new marketing microsite is located at http://www.forddealerboston.com and has the latest information on Ford sales and promotions in the Boston area. If you are looking for a Ford car or truck in Massachusetts, use these links to view Watertown Ford's latest inventory:

WordPress Automotive Microsites

The building of the WordPress microsite is a strategy that has worked well for PCG and many of their clients. Many PCG automotive microsites hold the #1 listing on Google for their respective search phrases. The power of the internet is harnessed by some 85% of car shoppers looking for information before they purchase. The Watertown Ford microsite will be the gateway connecting consumers looking for information with live dealer inventory ready for sale.

According to Mike Warwick, Internet Director for the Melkonian Auto Group:

“I was referred to Brian Pasch and the Pasch Consulting Group by Ralph Paglia. Ralph is the head of Digital Marketing at ADP and is a digital marketing expert. A recommendation from Ralph is high praise.”

Additional components of the Watertown Ford Internet Marketing project include Google Page One Management, link building, basic website SEO, content development and Internet Reputation Management. Warwick added:

“PCG takes the time to show our Internet Managers how to employ their strategies rather than attempting to keep their ‘secrets’ to themselves,” added Warwick. ” There are very few SEO consultants who are willing to show you what to do rather than simply doing it and charging you for it.”

Pasch Monthly Internet Marketing Plans

If you would like more information on the automotive monthly marketing packages offered by the Pasch Consulting Group, please call us at 732-450-8200.

Updates on Cash for Clunker Bill

2009-07-17T08:53:00.004-04:00

Dealer registration letters are set for mailing and we have a confirmed starting date for the CARS program. Read More
Will the NHTSA have to register 20,000 car dealers by July 24th? Is that even Possible? The answer according to the NHTSA is… Read Story

Hyundai “Cash for Clunkers” July sales data confirms our trade-in predictions and survey data . Read Story

See what consumers will be trading in with their CARS credits. Read Story

The National Highway Traffic Safety Administration (NHTSA) will be administering the program. Car dealers, not consumers, will need to register for the program on http://cars.gov; the official Federal website.

You can also follow our daily updates on Twitter. Join our lively discussion about the program by clicking on our “Speak Up” button.

Ford and Chevy Popular Clunker Targets

2009-07-09T17:28:00.000-04:00

While many journalists are discussing the faults and true impact of the Cash for Clunkers bill, few media outlets have collected data on which vehicles consumers will be sending to the salvage yards and which cars will they be purchasing.

Data collected on CashForClunkersFacts.com, a consumer resource that has been following the bill for months, may present the first published data-based prediction of how consumers will be using their $3,500 or $4,500 credits that will be available for qualified "clunkers" on July 24, 2009.

Ford and Chevrolet vehicles are projected to be the most popular models traded in for a new car purchase under this program as shown by charted data below.

The Cash for Clunkers Facts blog analyzed over 24,000 consumer responses; 4,900 of the consumers (20%) plan to trade in a Ford car or truck for their CARS credit. In second place with 3,458 responses, 14% of consumers plan to trade in a Chevrolet car or truck.

What Consumers May Purchase

When looking at the OEM manufacturers that consumers plan to purchase, the data indicates that Honda and Toyota dealers will benefit the most followed by Ford and Chevrolet.

Ford may be in the best position to market to their existing customers and sell them on the idea of purchasing a new Ford car or truck that qualifies for the credits provided by the NHTSA Car Allowance Rebate System (CARS).

For additional information on the Cash for Clunkers data presented on this page, contact Pasch Consulting Group at 732-450-8200. You can also visit their website at http://www.paschconsulting.com/

Consumers Frustrated with Rules

Consumers visiting the Cash for Clunkers Facts blog have expressed their outrage with the rules that have been published by the NHTSA. The NHTSA is only implementing what Congress approved and only Congress can change the rules.

Read what consumers around the USA are saying about the program. Speak Up Forum

Official CARS Information

Consumers are advised that the only official website for the NHTSA CARS program is: http://cars.gov/. Consumers can see if their "clunker" qualifies on the NHTSA website.

Toyota Cars Rank Second in Cash For Clunkers Survey

2009-05-22T23:29:00.000-04:00

Toyota has proven to be a leader in the fuel efficient car category, with many US consumers considering a Toyota vehicle if the Cash for Clunkers bill is passed into law. Toyota has done an excellent job of maintaining top of mind awareness with consumers searching for a more fuel efficient car.

A new website dedicated to providing information on the proposed bill has collected data which suggests that Toyota cars are among the most desired fuel efficient cars on the market. Toyota car models are the second highest choice of consumers seeking to purchase a new fuel efficient vehicle, edging our Ford who formerly held second place.

Toyota has an extended line of fuel efficient cars, the most popular being the Prius, which earns about 48 MPG/city and 45 MPG/highway.If the Cash for Clunkers bill is signed into law this summer, it could mean big money for Toyota dealerships across the country. The bill is expected to move about 1 million new, fuel efficient cars, helping improve environmental conditions and preparing the US to become less dependent on foreign oil.

Cash for Clunkers Bill

The Cash for Clunkers legislation would allow consumers driving old vehicles to receive a voucher for up to $4,500 to put towards a new, more fuel efficient vehicle. The bill would help improve environmental conditions and position the US to be less dependent on foreign oil. According to the proposal, consumers would get a $3,500 voucher if they trade in a car that gets less than 18 mpg for a new car with mileage of at least 22 mpg.

Vouchers of $4,500 would be awarded if the new car gets at least 10 mpg more than the old. MPG information for all Toyota models is available at http://www.cashforclunkersfacts.com/epa/toyota-mpg-estimates

More information on the new bill is available at http://www.cashforclunkersfacts.com/

Media Contact:Carrie Valentine732.450.8200

NJ Executive SEO Briefing in Red Bank

2009-04-23T23:03:00.000-04:00

There are only a few spots left for New Jersey Executive SEO Briefing in Red Bank on April 28, 2009. The event will start at 6:30 pm and will have a cash bar and menu for attending guests. Brian Pasch, CEO of the Pasch Consulting Group will be leading the presentation which will cover the most effective Internet Marketing Strategies for New Jersey business owners.

In a challenging economy, executive officers and business owners are looking for cost effective ways to promote their businesses and Brian Pasch has the answers. Brian will discuss how business owners can leverage tools like Facebook, Twitter, press releases and social networking sites to grow their customer base.

The Executive Briefing is free but participants must signup in advance using this special registration link: http://biznik.com/events/internet-marketing-best-practices. Space is limited and with 7 days lefts before the event, only five spots are left so act quickly.

If you would like more information regarding this event, contact Carrie Valentine at 732-450-8200 or my email at carrie@paschconsulting,com. Additional event information is also provided on the registration link.

The Pasch Consulting Group provides Internet Marketing services nationwide and is based in Rumson New Jersey.

Rasmussen Stewart Auto Group Selects Pasch Consulting Group

2009-04-05T22:11:00.000-04:00

The Pasch Consulting Group (PCG) is proud to welcome Rasmussen Stewart Auto Group to their family of automotive retail clients. The staff at the Pasch Consulting Group will be designing a new website blog for the Crete Nebraska automotive dealership group as well as advising the company on their future online marketing strategies.

The new Rasmussen Stewart Auto Group website will be launched in April 2009 and the web address for the consumer oriented blog will be: http://www.rasmussenstewartautos.com/ .

The launch of the new blog will be followed by a new Internet marketing campaign to increase the dealership’s visibility on the Internet. The blog will post Nebraska car shoppers on all the updated incentives and discounts offered on the six brands that they sell in Crete.

Rasmussen Stewart Auto Group carries fine automobiles that include Ford, Lincoln, Mercury, Chevy, Buick and Pontiac. Their size and sales performance delivers Nebraska car shoppers with the best selection and deals on new and used cars.

Rasmussen Stewart provides sales, parts and service for the brands that they sell to the consumers in Crete Nebraska and the surrounding communities that include Lincoln Nebraska. Consumers living in Lincoln come to Rasmussen Stewart for the best selection and prices on new and used cars.

For additional information on the cars that Rasmussen Stewart Auto Group offers for sale, contact them at 888-869-9516. You can also visit their website at http://www.rasmussenstewart.com/

Automotive Webinar April 2nd - Second in Series by Brian Pasch

2009-03-24T22:56:00.000-04:00

DealersEdge.com presents the next webinar on Automotive Digital Marketing with industry search marketing expert, Brian Pasch, CEO of the Pasch Consulting Group. This is the second in a series of 6 webinars Brian will be leading. The webinar will take place April 2nd at 1:00 pm EST.

The webinar is titled ‘How to Make Your Dealership’s Website Google Compliant”. Hands on techniques will be demonstrated which will show car dealers how to update Meta tags and titles on their own dealer web platforms.

The goal of the webinar will be to show how easy it can be to bring car dealer’s website into Google SEO compliance. There will also be a review of how to increase direct web traffic by implementing effecting link building and content strategies.

Participants are encouraged to volunteer their web platform for demonstration in the webinar. Brian will demonstrate SEO optimization techniques using Pasch Consulting Group automotive clients who use website products designed by Dealer.com, ADP, XI Group, DealerOn and TK Car Sites web platforms.

The first webinar lead by Brian Pasch with Dealers Edge on March 20, 2009 attracted over 350 automotive professionals. High marks poured in from around the country from attendants who participated in the 2-hour educational presentation.

Brian explained the importance of Web 2.0 automotive marketing strategies that included social networking, blogging, microsites and Internet reputation management. The seminar also reviewed website design guidelines that were included in Google’s free SEO Starter guide.

The cost of the webinar is $98 for those who were registered for the March10th webinar, and $198 for all others. That price includes the live webinarconnections as well as a DVD recording to be sent later on.

Returning guests can register online at : http://budurl.com/returningguests

First time attendees can register by visiting: http://budurl.com/seminarapril2

Managing and Automating Social Networking Posts

2009-02-28T23:19:00.000-05:00

If you are a member of many different social networking platforms, you may be starting to see how much time it takes to keep these sites up to date. For me, each site may have a different set of friends, colleagues or theme so content I post is specific to the forum.

For example, if I am writing an Automotive SEO article I will make the post on:

If I'm writing about general Internet marketing topics I may post on sites like:

And if I'm just writing about general topics or write shorts messages I will post to:

Twitter
Facebook
MySpace
LinkedIn

Saving Time with Multi-Theme Posts with Ping.fm

I colleague of mine recently made a post on his blog that had a link that was from http://ping.fm/ and I was intrigued. The cool thing is that you can register ALL your social networking and content platforms and you can post to all the sites with one click.

You can also selectively pick which sites you send posts to. So, if you are well connected in various social networking sites, this tool is a time saver.

I did a test and checked by social networking sites and it worked like a charm. So if you have global messages that you want to get out to your various social networks, ping.fm could be a great time saver.

Visit their website for a free account: http://ping.fm/

Automotive SEO Webinar - March 10, 2009

2009-02-28T22:15:00.001-05:00

Everyone is invited to join me on March 10th at 1:00 PM EST for a free Automotive SEO Webinar. The webinar will be done in conjunction with Dealers Edge and you can register for free on their website.

Additional details can be found on this link:

http://ping.fm/PGLa0

New York SEO Company Sees Strong Growth in 2009

2009-01-10T00:27:00.000-05:00

New York businesses aren’t taking any chances when it comes to their internet marketing and Search Engine Optimization (SEO) strategies. Many businesses are seeking out NY SEO services from professionals like the Pasch Consulting Group (PCG).

Many businesses have scaled back on traditional print, radio and TV advertisements understanding that more cost effective ways to reach audiences are found online. Advertising budgets that were once reserved for full page ads in Newspapers now go towards SEO, Pay Per Click (PPC) and enhanced web design services.

PCG is one of the fastest growing companies for SEO and Internet Marketing services. The cash crunch of 2008 forced businesses to take a second look at their marketing budgets and search for more efficient and effective means of getting their message heard.

It is estimated that 85% of consumers shop online or research online before making final decisions about purchasing products or services. With millions of people online every day and advertising strategies that can geographically and demographically audiences, Internet Marketing and SEO strategies are now the vehicle of choice for large scale branding and mass audience reach.

PCG CEO, Brian Pasch, added, “Internet marketing and SEO strategies beat alternative advertising platform when you consider the "annuity" benefits of targeted content placement. When magazine’s talk about shelf life, it’s very subjective in comparison to Internet Marketing. How many people actually read a magazine for a 2nd or 3rd time? The internet however is much different. Google stores all of its content and it is constantly given out to searchers looking for that specific information. When deployed properly, the information never goes away.”

TThe Pasch Consulting Group has accumulated an impressive portfolio of New York businesses looking to capitalize on their SEO and internet marketing strategies. “People usually find us because they find our clients’ websites. Many of our clients have the #1 website for their specific category in the US. They want to know who does their SEO and if we can do the same for them,” said Pasch.

PCG works with a variety of Manhattan based businesses like MarieBelle Chocolates, Lighthouse Financial, LH Prime, Komar Distribution and Lotta Luv brands. More information on their SEO services can be found online at http://www.seony.com/

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New York Offices

Pasch Consulting Group
1133 BROADWAY, SUITE 706
New York, NY 10010
212-631-1043
info@seony.com

Bell Honda Writes $2,000 Check For One Good Putt

2009-01-01T21:37:00.000-05:00

Bell Honda in Phoenix Arizona is challenging the putting skills of nearby Maricopa County residents and car shoppers. Honda car shoppers in Phoenix can test-drive a new or used car at Bell Honda and then be afforded the opportunity to make a 10 ft. putt. If the Phoenix area customer makes the putt, Bell Honda will write them a check for $2,000.

The Bell Honda Drive and Putt Sales Event is a successful promotion that Bell Honda has offered customers in the past. The award winning Honda dealer in Phoenix has been making car shopping easy and enjoyable since they opened in 1988.

Along with the friendliest customer service, they have the largest selection of new and used Honda cars, which is why residents from all over Arizona including Phoenix, Glendale, Mesa, Scottsdale, Chandler, Flagstaff, Peoria and East Valley make the trip to Bell.

Consumers interested in the “Drive and Putt” event should register in advance by visiting the Drive and Putt Event Website to make sure you receive the VIP treatment when you arrive.

Travis Holt, GM for Bell Honda stated, “When we opened in 1988, we had 2 goals in mind: Meet and exceed our customers’ expectations. Part of that is making shopping for a new or used car relaxing and enjoyable. We want everyone to have a great experience at Bell Honda, regardless of whether they are a customer here or not. We don’t just sell cars to the community; we are a part of the community.”

The “Drive and Putt” promotion takes place the weekend of January 9th through January 11th. Mr. Holt explained that anyone who comes to test drive a Honda that weekend is a winner regardless of whether or not they make the putt. The dealership is offering door prizes like Wal-Mart gift cards, a 52 inch HD big screen TV, and various other items that range in price from $49 to $500.

About Bell Honda

Bell Honda opened in 1988 and welcomed the public to its newly remodeled, state-of-the-art facility in 2004. Located on the southwest corner of 7th Avenue and West Bell Road in Phoenix, Ariz., the dealership is just south of the 101 Freeway at the 7th Avenue exit and an easy drive from anywhere in the Phoenix area.

Bell Honda has an incredible selection of award winning, fuel efficient Honda cars in stock and a great selection of pre-owned and Certified Honda used cars for sale.

More information is available at http://www.hondacarsarizona.com

Travis Holt
General Manager
Bell Honda
701 West Bell Road
Phoenix, Arizona
866-468-4068
THolt@vtaig.com
www.hondacarsarizona.com

New York SEO Website Launched by PCG

2008-12-22T01:04:00.000-05:00

The Pasch Consulting Group (PCG) has launched a new website for New York SEO clients and search engine optimization projects at www.seony.com. As PCG has expanded its consulting services to meet the needs of business owners nationwide; New York has been a hot bed of activity.

The new Internet Marketing website will serve to highlight some of the search engine optimization projects underway by Pasch Consulting Group's staff. Fueling the growth of their New York projects has been web development and internet marketing contracts from the financial services community including Lighthouse Financial Group and IRCS.

With the recent upheavals in the financial markets, PCG has seen an increased interest in web design and search marketing projects from Wall Street firms. PCG has won contracts from prominent Wall Street financial institutions who have hired their agency to build websites for new entities and partnerships that are coming to market in 2009.

Wall Street companies looking for prompt and professional web development services that can be coordinated with a search marketing campaign can count of Pasch Consulting to deliver. With a list of satisfied New York City clients growing, www.seony.com will become a portal for case studies for successful Internet Marketing projects.

Companies based in New York City should contact PCG to setup a free phone consultation to discuss their current Internet marketing needs or to outline their goals to improve their current website. Pasch Consulting Group can also provide onsite consultations and project coordination through their New York City consulting staff.

Inquiries should be addressed to: sales@paschconsulting.com or by calling 732-842-4720.

Craigslist & BackPage For Used Car Sales

2008-12-02T01:21:00.000-05:00

The Pasch Consulting Group, automotive seo consultants, offers car dealers with the opportunity to promote their car inventory on a number of social networking websites including:

Craigslist
BackPage
MerchantCircle
Google Base
AllTheRides

The advantage of using these tools is simple; you sell more cars. You sell more cars because your inventory is displayed in more places where consumers research car prices or local car sales.

A second advantage is that for some of these website, you can create inbound links to your website from a high quality website. If done properly, if you post your used car inventory with a dedicated page link per car, you can simply the shopping experience as well as create power direct inner links to your website.

For example this link: http://www.usednissancars.net/MA/2006/Nissan/Altima/Used-2006-Nissan-Altima-589.html directly points to a used Nissan Altima for sale in Massachusetts. By having this direct link “live” in Craigslist, consumers can them go directly to the photos and the specific details on the car with one click. With our optimized car inventory module, the benefits of individual SEO optimized landing pages are further leveraged on Craigslist.

As sites like www.Craigslist.com get more popular, consumers will start directly searching for cars that may be posted on Craigslist. Yes, they can go and search Craigslist on their site but I believe consumers will also start searching Google with a search phrase like "Boston craigslist 2005 BMW x5".

The process of loading your inventory on Craigslist can be often as you like since we can accept your car inventory feed and post cars in the geo-areas on Craigslist that are local to you. Our fees for posting are changed by the hour so you get efficient posting on social networks without a set fee. This will reduce you costs on months when new car inventory is lighter than normal.

If you are interested in discussing how Social Networking sites can benefit your Internet visibility, give us a call. Ask to speak with our founder, Brian Pasch. 732-842-4720

Adding Effective Video To Your Website

2008-09-16T23:11:00.000-04:00

We have been recommending to customers that they add video to their websites to further enhance their brand message and to add a connection with web visitors that text alone cannot create.

A number of our clients have taken the lead. Two companies have completed filming and we have published their videos. I'm creating a mid-month abbreviated newsletter because I am very excited about the potential these videos can have in improving the impression of first time visitors to a website. It applies to everyone.

In both of these cases, the consumers considering LASIK surgery or Gastric Bypass surgery have to feel comfortable with the doctor's skills and reputation. I think that both videos tackle the issue head on. They help build confidence in the doctor's ability prior to meeting them in their office.

Take a peek and consider what a video could do to welcome first time visitors to your website.

Dr. Dan Goldberg is a LASIK surgery pioneer in New Jersey. Dr. Goldberg hired PCG to get his website back at the top of Google rankings and promote is new iLASIK offerings.Part of our plan was to create a new video and super-charge the first impressions for web visitors.

View: www.paschconsulting.com/video

Dr. Ajay Goyal is a leader in Gastric Bypass and Lap Band surgery in New Jersey. Dr. Goyal was also one of the first doctors in New Jersey to offer the new REALIZE Band® from Johnson & Johnson.Dr. Goyal decided that a patient testimonial would best address the concerns of people struggling with significant weight problems.

View: www.paschconsulting.com/video

This video is a great simple piece that is using a celebrity endorsement to sell a product. We are advising the investors of IBG on the national marketing campaign for a new line of Nutraceutical products. The video, when placed on a landing page for pay-per-click campaigns to sports enthusiast would be very compelling.

View: www.paschconsulting.com/video

All videos don't have to have a massive budget. This is a short video that is targeted to car dealers.If you want to try to create short clips like this to "speak to" web visitors on different topics, you can create video segments rather inexpensively.

View: www.paschconsulting.com/video

Getting Started With Video

If you would like to get a budget prepared for a website video, give us a call. If the video is prepared carefully, it can have years of payback as it attracts new customers to your website and/or assist in the sales process.

Is video for everyone? No.

In our opinion, video is ideal for businesses that:

have complex services that need explanation
need to establish trust for a person to do business with them
have a product that is best show in images and film (think cars, jewelry)
are highly competitive and differentiation is easily demonstrated on film

For example, if you are renting a home in St. John or Mexico, a video of the property and its panoramic view can add extra marketing strength to complement static website photos. Then you load the video on YouTube and travel blogs!

Automotive SEO Review

2008-07-03T00:30:00.000-04:00

Automotive SEO experts at The Pasch Consulting Group have published a review on the website architecture and SEO services offered by Dealer.com. Dealer.com is an automotive website platform company that offers its customers search engine optimization services as part of their Dynamic SEO* package.

Read Article: http://www.paschconsulting.com/dealer.com/infiniti-websites.html

Automotive dealers are finding that organic search optimization is an important investment for the long term health of their business. With the cost of third party Internet leads rising, auto dealers are searching for ways to capture more local and statewide leads for car sales, service and parts. Search engine optimization offers dealers an opportunity to have their websites ranked higher on Google and Yahoo search result pages. Higher rankings often result in an increase in dealer direct quotes and car sales.

The review inspected four different websites implemented by Dealer.com. The sites were selected based on their use of Dealer.com’s SmartSites Turbo* package which includes Dynamic SEO* or if they were featured on the Dealer.com website as a customer testimonial.

According to the report, all four Dealer.com websites failed to implement many of the basic elements of search engine optimization. The criticism included lack of unique page titles and META tag descriptions on website pages. The review also targeted weakness in the Dealer.com inventory modules which do not allow for dynamic page tiles and META tags based on the car page that is displayed. The inventory module produces car inventory pages with duplicated page titles and META tags.

The PCG article did not include an evaluation of the basic website operations and features. Customers of the Pasch Consulting Group that utilize the Dealer.com web platform seem to be pleased with the basic operational features of the website software. However, they have hired PCG to supplement their website package with effective SEO and SEM campaigns to make up for the deficiencies of their existing platform.

The Pasch Consulting Group report concluded that the SEO services and architecture offered by Dealer.com does not represent the most effective or optimal design to maximize organic search results for car dealers.

For additional information:

Pasch Consulting Group
2711 Centerville Road, Suite 300
Wilmington DE, 19808
http://www.paschconsulting.com
732-842-4720

About PCG

The Pasch Consulting Group designs SEO/SEM and Internet Marketing Strategies for a wide range of business industries. Their Infiniti Internet Marketing Division is one of their fastest growing business segments. The Pasch Consulting Group advises car dealers how to effectively compete on the Internet using SEO, SEO and pay-per-click strategies that lower their advertising costs when compared to traditional advertising methods.

* "Smartsites" , "SmartSites Turbo" and "Dynamic SEO" are trademarks of Dealer.com

Infiniti Car

2008-05-20T01:11:00.000-04:00

If you are shopping for an Infiniti car online, you know how aggravating it can be to navigate through some dealer websites. Between the flash coupons, pop-up video actors telling you how to navigate their website and the buried information you need to read, it's not easy to get a fast price quote.

Infiniti car shopping has just be simplified. Consumers now have a way to request quotes from multiple Infiniti dealers in their state with just one request. Collecting and comparing Infiniti car deals has now been automated at http://www.infiniticar.net.

Visit this website to get a no-hassle and no-gimmick price quote from local and in-state Infiniti dealers. The quote form can be found at: http://www.infiniticar.net/prices/quotes.html

SEO Seminar in New Jersey on June 17, 2008

2008-05-17T11:30:00.000-04:00

Our last Internet Marketing Seminar was such a big hit, we decided to schedule another one in June. So, mark your calendar for June 17, 2008 and register before May 31st to save on registration fees. Seating is limited.

If you are serious about growing your business on the Internet, we encourage your attendance at our next Search Engine Optimization and Internet Marketing Seminar which will be held at the Molly Pitcher Inn in Red Bank New Jersey.

If you are serious about getting your website ranked highly in the search engines, you need to attend. This is a great value and opportunity to learn from an SEO expert; Brian Pasch founder of Pasch Consulting Group.

Date:Tuesday June 17, 2008
Location: Molly Pitcher Inn - Red Bank NJ 07701

Seminar Schedule:

9:30 - 10:00 Registration
10:00 - 12:00 Morning Session
12:00 - 1:00 Lunch Served
1:00 - 3:00 Afternoon Session
3:00 - 4:00 Casual Wrap-up overlooking the Navesink River

Who Should Attend: All business owners, marketing executives, sales managers and anyone in your organization that has a desire to grow the business through Internet marketing and Internet lead generation.

Cost: $150 per person if registered before May 31, 2008. $200 per person after May 31st

Payments: All payments and registrations must be done in advance. You can send a check or use PayPal for credit card registrations. Seating is limited. Seminar attendees will receive a CD of all materials discussed and demonstrated in the seminar.

(Seminar Value: $1,000 if purchased as a private consultation).

Writing Press Releases For Search Engine Visibility

2008-01-31T12:35:00.000-05:00

Press releases are taking on new life for Internet marketing as business owners are discovering that their press releases often show up in Google searches more than their own website marketing pages. With the advent of automated electronic press release services any business can have a press release distributed to major news feeds in minutes. However, our experience has shown that many advertising agencies are not writing press releases that work effectively for search marketing.

If your company issues press releases and would like added Internet marketing exposure (and links back to your website) you must rethink the traditional formats for press release writing. With thousands of press releases being added to news streams each hour, how do you create an effective document that accomplishes your marketing goals and also builds traffic back to your website?

Our study challenges traditional thinking on press releases. From our press release study, we believe that most companies are missing an opportunity for connecting with their target audience on the Internet using a simple press release. We contend that if press release titles are filled with "fluff" they will never be indexed and seen by your target audience. Our study showed that over 80% of press releases still use old fashioned of "Headline Grandstanding" techniques and did not include effective keywords.

A Quick Example

On January 30, 2008, the day we posted this article, a press release was submitted on a distribution service with the title:

"Massachusetts Academy of Dermatology Uses VisualDxHealth Web Widgets to Educate Consumers"

The key point of this release was that "Web Widgets" from Logical Images, the posting company, were being used at the Massachusetts Academy of Dermatology. From the text on the press release, Logical Images seems to want to create brand awareness for their specific web widget called "VisualDxHealth". In this case this product and its "function" should be the first words in the title. We would rewrite the Press Release Title to:

"VisualDxHealth Web Widgets Educate Consumers on Dermatology Website"

The new title is keyword focused, shortened to fit on a Google SERP listing and removes ineffective words. (Disclaimer: We are not affiliated with this company or the technology they offer)

Old Fashioned Thinking

Years ago, when press releases were mailed or faxed to news services, they were reviewed by a human that needed to be “sold” on the opening heading. Unless you were a large company with a well know brand, your chances of getting news coverage from your press release were slim. So writers found that if you had Press Release Title that commanded the editorial interest, you had a better chance of inclusion. This created a copywriting culture of making the opening title and first paragraph of a press release “glamorous” and using words strings that were unique or even controversial.

We are challenging traditional press release creative processes in light of how electronic press releases picked up by the major search engines. In most cases, the press release “title” becomes the HTML title tag on a press release web page. From a search marketing perspective, the Title tag is very important for attracting clicks since it is often used as the listing header in Google, Yahoo and MSN. The press release title tag should contain words that are researched in advance and confirmed as phrases used by the target audience.

Research the top keywords which describe your press release and
make sure the Title includes your strongest keywords.

Our study found that press release titles need to be more technically crafted and not just whimsical sentences from a marketers mind. The study found that there is also a correlation to the order of the words in the press release title, which requires testing for each press release. Press release titles need to be more strategic and tied into your online marketing goals. Your advertising agency has to work hand in hand with your SEO consultant to maximize the potential of press releases in the Internet age.

Press Release Title Study

A new magazine is being started in New Jersey called “NJ CEO” and my client, Allan Gorman, was asked to be a contributing editor. Allan’s expertise in brand creation, marketing and advertising as well as his books on branding qualify him as a subject matter expert for the magazine. If I were to craft a press release, my goals would be to promote “Allan Gorman” as a brand but also to latch on to the advertising buzz the NJ CEO magazine was creating themselves.
After doing keyword research it was clear that the search term “NJ CEO Magazine” was a unique phrase that did not have many exact matches. If this new magazine is well funded, I would expect that their launch will include a multi-channel awareness campaign that will attempt to brand “NJ CEO”. In that case, I want Allan and his website to get as much publicity and traffic clicks from the thousands of dollars the magazine is spending on the launch.
Here are some titles that are not optimized in our opinion; the last title was crafted by an ad agency:

Allan Gorman selected as a Contributing Editor at new CEO targeted magazine
Allan Gorman, marketing expert, joins editorial team of New Jersey Magazine Startup
Allan Gorman, CEO of Brandspa is selected as a Contributing Editor for New Jersey CEO Magazine
Brandspa’s Allan Gorman Chosen as Contributing Editor to NJ CEO Magazine

These are just quick ideas that in the past, forced the reader to ask “What magazine?”, “When is the first issue?”, “Who is Allan Gorman?”

In my mind, the exact phrase “NJ CEO Magazine” is the rich phrase that will bring Allan the attention that he wants. Why? Because that will be the short and sweet “search phrase” that once the magazines branding campaign kicks off, will educate consumers to search for their online edition.

Another consideration is the fact that Allan Gorman is a branding expert. So I would want to create a press release title that includes the word branding. There are so many companies using the word marketing and advertising and less that use the term branding; the area that Allan excels at. The title listed below is the revised text that we would suggest for the press release title. In fact, we used a variant of this title on the page where we posted the press release on Allan's website.

NJ CEO Magazine selects Allan Gorman, branding expert, as Contributing Editor

Starting the title off with the strongest search phrase is not always possible but in this case, it works very well. I also have the opportunity to build a strong association with the word “branding expert” which will appear in the search result title and in the RSS new reader title. I did not choose to include Allan’s company name “Brandspa” in the title because his website is called http://www.brandspa.net/ and already appears as the top listing for the word “Brandspa” and thus it’s not needed in the title.

Type in "NJ CEO Magazine" into Google and see that the web page we created that started with "NJ CEO Magazine" is the #1 listing in Google and it beat out the press releases with the traditional PR title wording. The article also comes up #2 on Google for the term "NJ Branding Expert" so both marketing objectives were accomplished with a simple press release.

Anyone who has subscribed to news feeds in advertising, marketing and branding will clear be made aware of Allan’s skill set. With a press release title crafted like this and placed on Allan’s website as well as in the major news feeds I would expect that the press release will show up for the term “NJ CEO Magazine” quite well. Thus, the more notoriety that the magazine receives, the more eyeballs will see a title that advertizes Allan Gorman as a branding expert.

Study Conclusion

We have tested many press release title combinations and also various press release feeds and have come to the conclusion that press releases are being under utilized by traditional advertising agencies. They continue to write press releases with ineffective titles and absent of internal hyperlinks. Many continue to ignore new electronic distribution forms and few test the effectiveness of press release feeds.

If you are looking to super charge your press release content, give Pasch Consulting Group a call. We can advise you on how to tweak your existing press releases or work with your advertising agency to maximize your web exposure.

Press Release Service Recommendation

Here is one recommendation that will yield great results. Use http://www.free-press-release.com/ to submit your next press release and upgrade to Premier status for only one dollar. You can also test a free service at http://www.prlog.org/ which allows three active hyperlinks in your free press release and has a extra perks all included for free.

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